About Searchfield Electrical

Searchfield Electrical Ltd was established in 1960, the current owners have both worked for Searchfield for a number of years. Alan Swafford, a Registered Electrical Service Technician, started with the company in 1987. Carl Ogden, a Registered Electrician, worked for Searchfield for a number of years during the 1990's. In 1998 Carl took over his family business as a third generation electrician. Carl successfully ran Ogden Electrical Ltd for 20 years before deciding to merge the two companies in April 2018.

We are based on the North Shore of Auckland, however we travel nationwide and as far afield as the Pacific Islands and French Polynesia to carry out installations.

We are a small team of Registered Electricians and Electronics Technicians many of whom have been with the company in excess of 10 years.

Our staff are dedicated to providing top service to all our customers. As a consultative sales and service organisation we offer strong expertise and support. We focus on building long term relationships with customers to supply their electrical and electronic needs.

Meet the Team

Alan Swafford - Director / Sales / Technician

Alan has been a part of the Searchfield family since 1987. He started with the company as an Electronics Technician. A number of years later Alan became an owner of Searchfield Electrical and in 2018 merged companies with Carl Ogden (his current business partner). Alan has extensive knowledge of the HME and MenuMaster brands and still enjoys "working on the tools" repairing units.

Carl Ogden - Director / Registered Electrician

Carl is a current owner of the business alongside Alan. He worked for Searchfield Electrical after gaining his qualifications, leaving in 1998 to take over his family business, Ogden Electrical. In 2018 Carl merged Ogden Electrical with Searchfield Electrical. Carl is an experienced electrician who specialises in EV charging solutions and installations.

Bridget Ogden - General Manager / Financial Controller

Bridget joined Searchfield Electrical in 1998 working in the admin team for 12 years before leaving to run the admin side of her husbands business. Several years ago she temporarily returned to Searchfield Electrical to assist with training new staff and ended up staying on permanently.


Geoff started with Carl straight out of school, becoming a qualified electrician a number of years ago. He has extensive experience in residential electrical. Antonio, a qualified electrician, joined our team in 2019 and Isaac is currently an electrical apprentice.

Geoff Miles

Antonio Cerna

Isaac Shea - Apprentice

Electronics Technicians

Ringo, Mark, Christian and Vimal make up our electronics team. Ringo has been with us since 1988, making him our second longest serving employee. Together they hold an extraordinary amount of product knowledge, installation, repair and diagnostic skills.

Ringo Houkamau - Manager

Mark Neale

Vimal Prakash

Christian Garea

Ashleigh Patton - Receptionist/Office Junior

Ashleigh joined Searchfield Electrical in January 2019. She has proven herself to be an invaluable member of our team.